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The efficiency and systems expert

What agriculture needs is “just-right management.”
I want to contribute to local farming
By maximizing rational, efficient “just-right management.”

The efficiency and systems expert

What agriculture needs is “just-right management.”
I want to contribute to local farming
By maximizing rational, efficient “just-right management.”

My farming in based on what I learned from Dutch protected horticulture

I was born in Okayama, but I spent my elementary, junior and senior high school years in Uwa-cho. My dad was involved in the machine production business, and partly for that reason I did mechanical engineering at college in Hiroshima. After I finished school, I went home and got a job with an agricultural company specializing in protected horticulture (growing plants in greenhouses and other artificial environments). I spent six months in the Netherlands studying agricultural technology for growing paprika, and that experience gave me agricultural know-how in efficient management systems that don’t just leave everything up to nature. My nine years of experience as an expert in paprika cultivation stood me in good stead after I came back to Japan, and I was promoted onto the company’s Board of Directors. But I wanted to get my hands dirty farming plants with their roots in the ground! I was thirty-one when I made the decision, and took over the family farming business.

Individual large-scale farming is all about the right materials, the right location and the right approach”!

It’s recognized that compared to other industries, agriculture has a problem—inefficient production rates. So, what agriculture needs is “just-right management.” The issues involved are vital for local agriculture in the future: just the right timing, right location, and right materials in the right amounts, and so on. All of these need to be thought through completely. And another important thing for individual large-scale farming is time-saving. That doesn’t mean cutting corners. It means understanding the situation as quickly as possible and coming up with the quickest solution. Time is money. Going forward, I want to set up a system that’ll make it possible to for one person to manage 25 hectares even on their own! But efficiency isn’t the be-all and end-all when it comes to food. There has to be a shared sense that the product tastes good, otherwise there’s no communication happening. Being alive means making other people happy. That’s what it’s all about. Wouldn’t it be fantastic if that’s how we ran the economy?! Darts is the undisputed master of efficiency, communication, and having the right materials, the right location and the right approach.

ダーツ写真

From rice to the locality. And on to the fields!

Tariki Hongan started out as a gathering of local mavericks. But now they’re fostering the kind of communication that can bring fun and joy to the locality. You could also see them as a slightly edgy local youth group. As the group’s kingpin, Darts doesn’t cut corners on having fun, either. When he was younger, he was really into playing darts, and he got so good at it that he has a professional darts license. In his spare time he puts all his energy into activities like marathons and stand-up paddle-boarding. Currently, he’s proactively working on planning with the Seiyo Geo Service (SGS) group that was set up by local partners. This task is a project to create tourism through sports, while putting the area’s resources to the best possible use. Darts is involved not just in agriculture, but in bringing the area up to standard across the board. As Tairiki’s pathfinder-in-chief, Darts is landing hit after hit on the bulls-eye of bringing joy to the people of this area.

ダーツ写真

The efficiency and systems expert Masahiro Kono

Born: 1977, Okayama Prefecture

  • Area farmed: 13 hectares (rice, wheat, soya beans)
  • Favorite slogan: “Aim at the target, not at a dream.”
  • Hobby: Stand-up paddle-boarding, marathon running
  • Good at: Making exceptionally delicious paella
  • Favorite type of crush: A person who chases their dream