The information and network expert
Whoever controls information controls agriculture!I want to get a nationwide network of passionate farmers and researchers on the job,
And do full-on, in-your-face farming!
The information and network expert
Whoever controls information controls agriculture!I want to get a nationwide network of passionate farmers and researchers on the job,
And do full-on, in-your-face farming!
Looking around my homeplace, and thinking about life, I found the job for me.
After I graduated the middle school in Uwa-cho, I got a job in social welfare. When I was twenty, I decided I was going to stop being a wage slave and start working for myself when I hit thirty. But I reached that age, and I couldn’t find anything good for me. I wasn’t really into the family business, which was growing rice. But I’d been pulled into helping out on the farm ever since I was a kid, so I knew the basics. When I turned thirty-six, I finally had to decide which road I was going to take in life, and I sat down and had a serious talk with my dad for the first time. I took a long, cool look at the place I was born and raised in, the situation there, the land there, and the work that was to be had. When the talk wound round to our family business of growing rice, it dawned on me that there was nothing else for me. My father was willing to help me out, and so I took over the family business.
The online agri-mind
When I was younger, there was a period in my life when I spent most of my time online. I picked up a lot of skills in information-gathering and making networks, and I use these skills to pull together the latest techniques in cultivation. I put these techniques to work in my own rice growing, and I share them with the guys. The whole thing about rice farming is stable production and stable supply, without leaving yourself at the mercy of the weather. To manage that, the first thing you have to do is look at rice plants from the biological angle. You have do the math—understand the total data about the ground you’re growing your rice on, and let the numbers lead you to the right answer. You have to have a dialog with your rice plants, and the data’s a part of that, of course. When any problem comes up, I just get online, get in touch with my friends, and search out the best answer. I grow wheat and soya beans as well as rice, but the thing is, if the ground’s good for rice, it’ll be good for wheat and soya beans as well. There’s a complex relationship between soil and crops, and I’m researching that all the time with my online friends—the nationwide agri-brain.
I want to make my hometown into a brand!
If you decide you want to live here, you have to find work. What kind of work do you have to do to live here? Staying on around here, holding down a job here—that means you’re protecting this area’s land and culture! You’re helping to do that. I want to get that message across to the young people. I want them to feel it and take action for themselves. And now that the farming population’s getting older, us guys at Tariki Hongan are giving them a lot more work helping out with rice planting and harvesting. That’s when my previous job experience really comes into play, in the aspect of communicating with people. I’m kind of nerdy, so when I first had a kid, that’s when I got really good with the camera. That’s where my nickname comes from. This is Uwa-cho, the very place for growing rice. So Tariki Hongan is going to be front and center here, going all out for the quality, style and flavor of the rice we grow. It’s not just the rice either—I want to make this whole area a brand. So that’s my focus—zoom…
The information and network expert Yuya Inoue
Born: 1975, Uwa-cho, Seiyo City, Ehime Prefecture
- Area farmed: 16 hectares (rice, wheat, soya beans)
- Favorite slogan: “The wild idea that obsesses you will change your life.”
- Hobbies: Single-lens reflex cameras, drone photography
- Good at: Speed-eating curry
- Favorite type of crush: The standoffish (at first and maybe always) type